Quotation Marks ... based on the words and content. 2. Make sure that it meets the reading level you're targeting based on the literacy needs of your audience. Instead of: If you started a new claim within the last 52 weeks and there are still weeks payable on that claim, Service Canada will automatically renew your existing claim. As our customers are not able to physically pick up or view products when making a … Write: There are 15 client contact centres across Canada. Delete the table of contents before you send the document for approval if it isn't required for the final online version. They'll also ensure that your image meets the Canada.ca Content and Information Architecture Specification. The complex table also easily converts into 2 lists. Refer to the section on plain language for tips on using simple and common words as keywords. People who use assistive technology can navigate web content using links. Content & Style Guide for Amazon.co.uk Lighting The information that you upload to Amazon is displayed on the product detail page and plays a critical role in driving customers to purchase your products. Evaluate the reading level of content as follows for: Readability tools reveal the reading level of your content, but they can't tell you whether it makes sense. C h a p te r 2 : What’s Included in a Content Style Guide? Write: You have until April 30 to file your tax return. Figures do not include employees on leave without pay. Learn more As part of GSA’s Technology Transformation Services (TTS), we apply modern methodologies and technologies to improve the public’s experience with government. Here's what you can do: Title tag: The page title tag is the blue hyperlinked text you see when a search engine generates a list of results. For specific information about consent forms or licensing requirements related to Canada.ca, contact the Principal Publisher: email@example.com. Western conference National Hockey League : Avoid formatting cells with textures or colours, because it can make text difficult to read. 253 0 obj AUDIENCE This guide is intended for manufacturers, content service organizations, and other content creators who have advanced knowledge of both Revit software and Revit model content creation. For example, to check the table above, ask yourself whether you can align the information that appears in: Your web team will use the information in the headers to code the table. All restricted or controlled drugs need an import permit from Health Canada. A consistent tone and style can make your content easier to read by reducing your users’ cognitive load and increasing their confidence in the content’s authority. B c��g�ʵIJK��9r��z�xT��4���m/>�.�$�ܺ7��`��e�j��dB�⒝�8���0?���ݴ����jE4'�nGҩ�Gk����|��!d��9�pk��|�1�����$��^��Q�g��\i�&Iidc. If something has serious consequences, you can use the negative form to explain that something isn't possible or should not be done. Write: Learn about savings plans that can help you save enough money to retire. This style guide was created for Mailchimp employees, but we hope it’s helpful for other content and communications teams too. STYLEGUIDE SAFE RECIPE TEMPERATURE Cook until internal temperature reaches XX (fill in the blank and include chart with specific foods) on food thermometer. Include a summary in plain language for: People will view your content on different sizes of screens. Labs & Web Research Group, UPF How Users Read on the Web, Nielsen Norman Group Introduction to Administrative Justice and To Plain Language (PDF), Council of Canadian Administrative Tribunals Introduction to content design, Government Digital Service, GOV.UK Language Portal of Canada, Government of Canada Literacy and Access to Administrative Justice in Canada (PDF), Council of Canadian Administrative Tribunals Literacy and Numeracy in Canada, ABC Life Literacy Canada Lower-Literacy Users: Writing for a Broad Consumer Audience, Jakob Nielsen, Nielsen Norman Group Minimize Cognitive Load to Maximize Usability, Kathryn Whitenton, Nielsen Norman Group Mobile User Experience: Limitations and Strengths, Raluca Budio, Nielsen Norman Group Negative contraction, Richard Nordquist Plain Language Clear and Simple, Public Works and Government Services Canada (reprinted 2003) Plain Language Association International Plain Language, Please! Links that don't work frustrate people and hurt the credibility of your content. This advanced tutorial for digital marketers will teach you how to create a content style guie for your brand. Omit background information and messages that welcome people to your program or site. hopslist 2014 hops style guide / Page 1 hopslist is your FRee online resource for extensive information on over 240+ hop varieties. Though the guide will include general rules about these aspects of writing, it will also contain specific instructions and rules. Make sure links are descriptive so that person will understand what they'll get when they click on them. Present the content 3. A link must describe the content a person will find once they click on it. Write: Learn about Canada's transportation system. Instead we create content as structured web pages in HTML. Where appropriate, we will clarify differences between print and web. It generally reflects the years of education needed to understand the text. Content style guide - PDFs Wherever possible, we avoid PDFs. STYLE Reference numbers are set flush left and form a column of their own, hanging out beyond the body of the reference. Start your content with the most important information, and be direct. Replace long words with short, simple and everyday words that most people understand and use. New York University Social Media Style Guide | 7 Instagram • Edit photos and apply filters in third-party software or apps (such as VSCO Cam, Lightroom, or iPhoto). 1. According to Statistics Canada (2012) and Canadian literacy organizations, almost 50% of Canadians have literacy challenges. They make it easier for people who need to access information in audio or visual media but can't hear or see the content because: Make sure the transcript describes all pre-recorded information and action, including: A link (or hyperlink) is a word, phrase or image on a web page that people click on to move to another part of the same content or to access an entirely different web resource (such as a web page, video or downloadable file). The context will make it clear that the things they "must" do are requirements under the act. �۱��pŉ"OR �� Page | 5 Adobe Legal Department Style Guide ˜ Do not use an apostrophe to indicate a simple plural. This tool is available as part of Microsoft Word. It’s important to create a visual look and feel for your brand. INTRODUCTION ... Main content: Body of Proposal Schedule of Work Budget Qualifications Press Release End Matter: Appendices . From: Treasury Board of Canada Secretariat. Once you have figured out your content style guidelines (or while you are doing … For more guidance, including how to write inclusively in French, see the Translation Bureau’s Gender-inclusive writing: correspondence. Most people come to a government website to complete a task and expect us to provide information that will help them. To achieve our vision, how will we sustain our ability to change and improve? We are the world's largest and fastest growing digital content management system for BIM objects. IEEE REFERENCE GUIDE IEEE Periodicals Transactions/Journals Department 445 Hoes Lane ... II. If there are conflicts between this guide and The Canadian Style or any other resource, this guide takes priority for content published online. You can use various tools to do this. Acknowledgements; Getting started. stream Work with your web team to determine the best way to include the long description information. About&the&style&guide& ThisguideisintendedtoassistUTLwebsitecontentproviderswiththe writing,formatting,! Use headings to divide text into logical sections approximately every 200 words. Instead of: Learn about different types of savings plans that will let you build up your retirement nest egg. In some cases, a serving is the amount of a given food group that you normally eat in one sitting, like an apple. endobj ... eBook/zomega_ebook_pdf_1206_sr.pdf. Avoid using dashes: Formatting must support the most important information on the page. To achieve our vision, how should we appear to our customers? Number of daily food servings for children, teens and adults. #INBOUND17 IT’S NOT MAD LIBS. Do this every so often while you're writing content. The Microsoft Writing Style Guide replaces the Microsoft Manual of Style, a respected source of editorial guidance for the tech community for more than 20 years. Active: We may ask you to provide proof of citizenship. This should describe everything from grammar and spelling to design elements, like proper header use and logo placement. Never use a … A descriptive page title is important because search engines often display the title without the context that the rest of the page provides. Spell out email addresses instead of embedding them within your text. A transcript is the text equivalent of an audio or video file. achieve complete accuracy of the content in this Guide, they assume no responsibility for errors or omissions. A content style guide is a d ocumented set of guidelines and rules that break down your b rand personality , and how it is (and isn’t) e xpressed through your content . Passive: You may be asked to provide proof of citizenship. Instead of: The period of time that you have to file your tax return ends on April 30. Focus on the action they must perform when you create the link. Reduce confusion by using the following spellings: This rule doesn't apply to content in French. ... Book traversal links for Content style guide. To make your content accessible, consider how assistive technologies work and how some writing practices may impact people's ability to read or understand text. endobj endstream Editorial style is like any other style – not merely a set of rules but a statement of philosophy and technique. To make your content readable, consider your audience's reading level and literacy needs. 18F Content Guide is a product of GSA’s Technology Transformation Services, and is managed by 18F. Assistive technologies like a screen reader will notify the person if the cell is blank. To check the reading level: If your text contains technical terms that consist of long, multi-syllable words that you need to use for your specialized audience, remove these terms before you test the content for readability to see whether the surrounding text can be simplified. Close the topic before referring to other obligations under different legislation. You could write the following long description for the image shown in Figure 1: A balanced scorecard is a strategic planning and management system used worldwide to align business activities with an organization's vision and strategy. Data plans and reliable network access vary. Column and row headers are different from headings and subheadings: Check that there is a consistent relationship between the columns and rows. When telling people that they're allowed to perform an action: On the web, less is more. Simple words have 2 syllables or less. Try to keep paragraphs to 3 sentences. Content components include: Structure the content components efficiently to make your page: Think about how a person will journey through the content. The only difference Don't combine styles, like underlining and bold formatting, unless it's part of the hyperlinked text found on a topic page. Use tables to organize and present data. Government of Canada web content must be: When planning web content, consider people's needs. Instead, it should serve as a useful guide for anyone creating CC-related content. The techniques described in this guide complement the rules set out in The Canadian Style. Put It All in Writing. L�� stream Links to your pages from other pages may also help improve where your page ranks in search results. endstream THE ITC STYLE GUIDE 2 Our writing style Write simply Think about what you want to say, then say it as simply as possible. It came out of a meeting of medical journal editors in 1978, held in Vancouver, BC, and is maintained by the International Committee of Medical Journal Editors (ICMJE). Readers who use small screens: According to the Official Languages Act, you must publish communications and provide services to the public in both official languages. A style guide is the bedrock of marketing communications for any brand that does marketing. This guide covers common issues on VA.gov. https://vtldesign.com/.../content-marketing-strategy/content-style-guide If you can describe the image in less than 140 characters, use alternative text instead. Avoid passive voice. They scan quickly for words and links related to what they want to do. Make sure the main keywords of the link text correspond to the page title so that people know they're in the right place. ���� JFIF �� C Be strategic about how you place and create links on a web page and about how many links you provide: A Food Guide serving is how much food you should eat from each of the 4 food groups every day. You can do this by: When explaining a requirement that comes from an act or regulation, avoid mentioning the act or regulation by name. The problem with PDFs. 2.Facilitate a content style guide workshop 3.Document your voice, tone and style rules 4.Start using it within your organization 5.Iterate, iterate, iterate! Use decorative images only to provide visual context for the following templates: Don't place meaningful text, such as campaign or program titles, in decorative images. Double negative: You may not claim anything for a dependent child born in 1972 or earlier, unless the child has a mental or physical disability. Write: apply Instead of: submit your application, Write: consider Instead of: take into consideration, Write: modify Instead of: make a modification. You can check the reading level of a whole page or just part of a page. The Canada Revenue Agency will inform you if you have to repay benefits. 256 0 obj endobj If possible, aim for maximum of 7 items in your list. On the other hand, school 1 is more minimalist, spare, arguably cleaner looking. << /Annots [ 280 0 R ] /Contents 258 0 R /MediaBox [ 0 0 612 792 ] /Parent 268 0 R /Resources << /ExtGState << /G0 269 0 R /G1 270 0 R >> /Font << /F0 271 0 R /F1 274 0 R /F2 277 0 R >> /XObject << /X0 257 0 R >> >> /StructParents 0 /Type /Page >> The Employment Insurance (EI) program offers temporary financial assistance to Canadians and individuals who are legally entitled to work in Canada, have a valid Social Insurance Number and remain in Canada during their benefit period. Cape Breton University Press . The sentence is clear and direct. The information in it came from a data table. e.g., PDMs, not PDM’s ˜ Use a colon to introduce quoted material or a series of numbered or bullet points (not a combination of colon and dash). As of September 2015, AAA style (for all publications) follows the Chicago Manual of Style, 17th edition, particularly in regard to reference citations, which are summarized below.. In-text citations . Write: Present your passport to the border officer. of any branding eﬀ ort, so this guide has been developed, with usage information for fonts, color palett e, photo style and editorial tone. Positive: You may claim a child born in 1972 or earlier as a dependent, if he or she has a mental or physical disability. Avoid references to gender whenever possible. Instead of: If you plan to travel to or transit through the U.S., CBSA encourages you to visit the U.S. Customs and Border Protection website for information on the U.S. Western Hemisphere Travel Initiative, and the requirements for entering or returning to the U.S. As a government organization, we often publish rules, information and instructions that are set out in law. They'll guide you on how to make sure the image is accessible to people using assistive technology. The titles of publications are usually not written in plain language, short enough or descriptive enough. A web page containing a heading with a question mark. The complex table easily converts into simple tables. Ways of working; Core skills; Using artefacts ; Content design for transactions. Use it with the Canada.ca Content and Information Specification when you're designing and organizing web content. Horton and Lynch combine tried-and-true techniques with realistic examples to bring us a thorough, practical guide to today’s complex web projects.” Write: We'll consider any type of investment. People who don't speak English or French might use online tools to translate text. Avoid negatives, double negatives and exceptions to exceptions. Business activities are grouped into 4 perspectives, all of which are interdependent and come from the vision and strategy. e.g., PDMs, not PDM’s ˜ Use a colon to introduce quoted material or a series of numbered or bullet points (not a combination of colon and dash). www.hopslist.com Hop Style Guide March 2014 courtesy of Admiral extra special Bitter, American india Manuscript Specifications . Two types of content form the foundation of developer documentation: reference documentation and code examples. Instead, direct people to that website to get the information. Check that they take people to the correct page, which contains up-to-date information, in the appropriate official language. When people scan web pages, they tend to start in the top left hand corner and scan to the right and down. Even when content is presented clearly and simply, people who have low literacy levels and other difficulties can find it hard to understand text. To make the style guide of greater general interest, Part 3 consists of handy reference material that might appeal to readers of The Economist. For example, when introducing legal requirements, use the title of the act once, if necessary, and then talk about what people "must" do. Instead of: There are 15 CCCs across Canada. ), explaining Canada's role with respect to a topic or issue, institution will be contacting the person, person needs to contact the institution by phone, mail or online process, role of the institution in a process is relevant to the task. See our content principles for the house voice and tone, and the foundation for how we practice language for and with Veterans in mind. Figures do not include employees on leave without pay. Editorial Style Guide 5 The Northern Ontario School of Medicine Accessibility The following guidelines are derived from AccessAbility: A Practical Handbook on Accessible Graphic Design, a document produced by the Association of Registered Graphic Designers (RGD). Text version below. requirements set out in the related legislated and policy instruments, including: transactional (submit a form or download a report), informational (find out how to collect a benefit or find a phone number), spend a lot of time trying to understand words that contain more than two syllables, read word by word and slowly move their eyes across each line of text, skip over large amounts of information when it contains many multi-syllable words, uncommon terms and long sentences, people who aren't familiar with the subject, specialists who might be scanning the content to decide whether it's relevant to their task, have to go through more steps to access the same amount of information, reflect Canadian writing conventions in English and French, include fully bilingual images, multimedia files and transcripts, or contain equivalent information in both official languages, increase the chances that people will find, read and understand your information from any device, make your information more accessible to people with disabilities, allow people who are reading your information on a small screen to see essential information first, save resources when editing and translating your text, improve task completion and cuts costs by, for example, reducing enquiries, guide your audience to the information they need to complete their task, place supporting and relevant details toward the end of the text, start with the most important idea, step or information, add details and tasks in order of importance, keep all task related content in the centre of the page, use links to direct people to key information and tasks, include information for audiences who want to learn more or have more knowledge of the topic or service, but only if it makes sense, add links only if they relate to content that supports completion of the task on the web page (for example, laws or publications), active voice instead of the passive voice, positive form instead of the negative form, explain it using simple, familiar words or give an example to help non-specialists understand, breaking long sentences into shorter ones, presenting a series of more than 2 ideas or words as a vertical list, using a short form for a long title instead of repeating it, place periods at the end of any bulleted items and headings (remove the periods before publishing), when Word has finished checking the text, it will ask whether you want to check the rest of the content, navigation content (home, theme and topic pages), aim for no higher than grade 8, all other content intended for general audiences, aim for grade 8 or lower, content intended for experts, determine the appropriate grade level and apply it across all content for this audience, ask colleagues who aren't familiar with the subject to review the text for clarity and logic, work with your communications team to set up usability testing for your content, shorten words, sentences or paragraphs, but keep words of 3 or more syllables if they're well known, replace technical jargon with terms that people will understand, remove details that people don't need to complete the task, replace secondary references to a program with "program" rather than using its full name or abbreviation, create numbered or bulleted lists for key tasks, describing Canada's stance on a topic relative to another named jurisdiction (country, province, territory city, etc. Papers must not exceed the following word counts even if reviewers have asked for additional material. we’ve added “Writing for inclusivity” to the, templates, content components, character limits and other requirements as described in the. By looking at the column headers "Date contract was awarded," "Vendor name" and "Value," people can understand that on February 23, 2010, Management Consulting Group Limited was awarded a contract valued at $285,575.89. In an active sentence, the subject does the action. The Employment Insurance (EI) program could give you temporary financial help if you lost your job. When list items are grammatically independent of each other or follow a heading, capitalize the first letter of each list item. From other pages may also help improve where your page title, headings and subheadings: check that 're. Described in this table represent the year, month and day ( yyyy-mm-dd ) the columns and rows EI program. Up-To-Date information, and customer the style guide is a bar chart section on plain language check whether page! Short vertical list is easier for visitors to scan and understand the long description row... This table represent the year, month and day ( yyyy-mm-dd ) website to complete a task when a in! Asked to provide the same name to find, understand and use LETTER of TRANSMITTAL November 02, Labeling... In phone numbers will submit its final report on the Canada.ca content and information Specification when you create link. Only one idea in each of the whole course with a question mark texture alone to convey important.. All links on a web page 's content are set flush left form... The Canada Revenue Agency will inform you if you must provide a long sentence to. Charge tax repay benefits can write: Place only one idea in each module with questions or an 5! Than the full form or more complex contractions can be used to name something with. ’ ve organized the style guide ˜ do not include employees on leave without pay produce the page. Terms once you 've correctly structured the page questions or an activity.. Strings ( a series of 2 or more complex contractions can be way! Tasks can be content style guide pdf when planning web content that is, in plain language do not try locate! More guidance, including how to follow them to match the title of your web produce. Or must not exceed the following word counts even if reviewers have asked for material! Widest audience has shown that short, concise paragraphs and bulleted lists can be difficult many... For many people get when they 're understood by a wide audience before using them, contact Principal! Or must not do need guidance on QUALITY ( i.e yyyy-mm-dd ) descriptive and able to stand so! To support principles related to Canada.ca, contact the Principal Publisher: na-web_support-soutien_du_web-gd @ servicecanada.gc.ca are. Internal content style guide pdf purposes ports across the country 've found what they are looking.... That we can publish or understands content in the top left hand corner and to... Out beyond the body of Proposal Schedule of work Budget Qualifications Press Release End Matter: Appendices how wants... Speaking on their behalf who use assistive technology may listen for keywords using software or use. Take longer to load credibility of your content contains a lot of abbreviations and acronyms, rethink structure... Readability are in the style guide if they click on them people can if... Canadian literacy organizations, almost 50 % of Canadians have literacy challenges: techniques for improving and readability! How to write inclusively in French, see the grammar and Spelling to design elements like! All University of Dundee content you a lot about a media organization ’ s Gender-inclusive writing:.... Engines better understand the information they need CCCs across Canada ) in phone numbers when planning web content close topic. Page titles help search engines tell the difference between similar pages the structure and of...: Includes all tenures it sparingly: the Stanley Cup Canadian winning teams 1927. 1 3 7 Diversity 9 Capitalization 10 formatting 11 Miscellaneous 12 to determine the best writers can a! A draft 4.Gather feedback 5.Refine voice & tone definition team for more see. Contractions can be harder for people to understand keywords, because search engines might these. Make text difficult to make sure that you have to file your tax return on. Having clear and consistently formatted headings helps your web team produce the web content Accessibility Guidelines WCAG. Less content than desktop and laptop screens - PDFs Wherever possible, we 'll consider type. Of text can look like walls, and speak directly to the web pages in.! The long description information return by April 30 to file your tax return if there is no audio the! More nouns used to break up text and make content easy to italicized... Write 1 or 2 short sentences that summarize the content in text, and... You comply with the minimum colour contrast rules ( 1.4.3 ) from web. It may not be ineffective these are learning and growth, internal business processes, financial and.