Create Your Own Email Marketing Strategy in 11 Steps. then this is the video for you. 0000054786 00000 n 0000018702 00000 n 0000001472 00000 n 102 0 obj <> endobj xref �؁e{��V:��ǹ��O�J3��������KcM ��G�b��X�qg�nx7V�h��㶞j� m�L����(K����_`s�� �B�y���;l��v�����m�� 0000005441 00000 n �WcY)@��WC�i�y It is going to be pretty comprehensive; a guide to Content Marketing 101 – everything you need to know. 03�h)l,����,^u9m���|7. 84����?�7?��I�\2��5zc���:�K��͹�(��Ac���s�݀��l�h�0�H�7�9;��e>�5N�S�;{E&Z5�gZ5C����M�]z��y&E. /g#~��H)��HY�GM� ���E޾>>�T*�G����l����a���0u���0��_�[�=��0�����-����]��dq��~]�e?�&S�6�o^�p�O�~:�g�}��x�O���g�n���_����6���)}i����,-{������_�3~�go�t]P��z��·v������~�\v. Step #1 Answer a few questions in 5 minutes: What is my biggest goal? Email Marketing 101: Everything You Need To Get Started. 0000003890 00000 n 0000002793 00000 n Marketing has changed. 0000011329 00000 n marketing executives indicate that lead generation is the number one benefit of a marketing automation tool. Share +1. Within this post, I’ve got 101 PROVEN, swipeable email subject lines that are yours for the taking. 0000273901 00000 n %PDF-1.4 %���� ; Or rather, what do you want your recipient to do? 0000004488 00000 n Marketing Calendar Template : Your all-in-one project planning and scheduling tool. H��W�nd����\���*>���1`�8n ��d��Q,ylI��|�ϩ�n�L� ��)�E���˖B Now, enjoy the book! 0000007670 00000 n Get in your customers’ minds early — 01 Then, towards the end of the email, let them know about the massive sale you have coming out. By utilizing organized recipient lists, you can send the same message to a large group, or create specialized messages for certain demographics. 0000011060 00000 n 0000009901 00000 n Don’t forget to download the PDF checklist of this email marketing strategy guide, along with a glossary of common email marketing terms (61 KB). Use our free Email Template Builder or browse hundreds of mobile-optimized templates for every purpose—from promoting a sale to launching a new product. chapter title on the Contents page (PDF page 6). 0000005424 00000 n forward to your email. These programs automate email newsletter services that maintain ongoing connections with customers across every one of their digital interactions with the company. Email marketing is the most direct form of market-ing used to promote your business, designed to reach customers and prospects at every stage of the buying process via the #1 communication channel. To order a printed copy of the book at $4.80 including shipping and handling, call 1-800-772-9472 or print and mail or fax the order form included as the last page of this file. Schedule and Send Emails 07. With Email Marketing from CoSchedule, all your email campaigns live on your single marketing calendar — giving you ultimate visibility into your marketing strategy and individual initiatives. =�0V ���������Û�w�n�O�7��v����~xܮ�|�§�/u Analyze and Improve Emails Conclusion 1 2 5 7 15 22 26 29 31 40 0000004822 00000 n 0000003613 00000 n H�\�͎�0��~ Digital marketing includes: Website Blogs Email Marketing Social media Online advertising And lots more. Share. If you’re … 0000013511 00000 n one how marketing automation features like landing pages, forms, … trailer <<19B39E13A99C11DC8346000A95BB4AA6>]>> startxref 0 %%EOF 52 0 obj<>stream Download a PDF version for easier offline reading and sharing with coworkers. 0000007636 00000 n 101 Ways to Succeed in Selling by Greg Gore October 10, 2018 By Ana Gotter Email, Marketing. 0000080498 00000 n 0000004710 00000 n 0000004004 00000 n Start your free trial now. 0000010097 00000 n Sign Off With Your Full Name. Among the obstacles a small business or online seller has to face is finding a cost-efficient way to market their brand to a wider audience. One effective way to do this is by sending a thank-you email on Thanksgiving day. 0000050298 00000 n The first chapter of our guide takes a look at CHAPTER ONE Be better at lead generation. Gary Thuerk, a Marketing Manager at Digital Equipment Corp, sent the first commercial email years later, where the message reached a list of email addresses. These emails can be simple text messages (TEXT), provide links (RTF), or have images and photos in them (HTML). 0000010179 00000 n Email 101: A Holiday Marketing Mini-Guide 12 MARKETING TIPS NO. �A���,OXB�d��`����V�[�,'����k�k,������t��Y�y2EB��0^���������x@� �K4B endstream endobj 9 0 obj<>/Metadata 6 0 R/Pages 5 0 R/Type/Catalog>> endobj 10 0 obj<>/Font<>/ProcSet[/PDF/Text]/Properties<>>>/ExtGState<>>>/Type/Page>> endobj 11 0 obj<> endobj 12 0 obj<> endobj 13 0 obj<> endobj 14 0 obj<> endobj 15 0 obj<> endobj 16 0 obj<>stream SAMPLE EMAIL trailer <<8044809C14424E0A84C9D66532EA3055>]/Prev 1165501>> startxref 0 %%EOF 132 0 obj <>stream G If your holiday marketing campaign isn’t already in full swing, don’t panic – but don’t just sit there like a partridge in a pear tree. Greg Gore’s email address is gg@GregGore.com. Basic Marketing 101 2. H�\��j�0E���Y&� [y8a(I 0000016432 00000 n 0000014623 00000 n Technically, any email can be considered a triggered email if you set up your email marketing platform to automatically send an email based on an event (like an abandoned cart email, for example). Marketing Managing. �.r?q�����{�*�N�(�c,>ЍH?�+� �6�� endstream endobj 17 0 obj<> endobj 18 0 obj<>stream Expert Steel Company. 0000003369 00000 n Any email marketing strategy requires the right tools to help you create, send, track, and measure your marketing emails and campaigns. 0000000916 00000 n We created a simple template to help you plan a whole year’s worth of email marketing in just minutes. 0000009452 00000 n ... Email Marketing. That’s where email marketing comes in. 0000002067 00000 n ... sending and email market ing sof t ware is not f or f ree it cost s some price but is one of t he best sof t ware. 0000003323 00000 n {GG�O @��8-"¤��V�dKK�����BJPQ��p�f�r�`�AB,.p09V�V�X��$&6�J����� Uebv����P��r�ac6Ã�����b_1L9�؁�CX�˸i��b��5 �7=`c`: {��������� X������l ���9D/h`�ej���`�g ��0�c�Q����N�Ye΅٭ܿ����(��T�6�2]�o0 l£ endstream endobj 103 0 obj <>>> endobj 104 0 obj >/PageUIDList<0 211>>/PageWidthList<0 612.0>>>>>>/Resources<>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageC/ImageI]/Properties<>/XObject<>>>/Rotate 0/Tabs/W/Thumb 82 0 R/TrimBox[0.0 0.0 612.0 792.0]/Type/Page>> endobj 105 0 obj <> endobj 106 0 obj [/ICCBased 121 0 R] endobj 107 0 obj [/Indexed 106 0 R 1 122 0 R] endobj 108 0 obj <>stream 0000004088 00000 n With blogging, content marketing, social media marketing and email marketing, how do you know what to focus on? Fig. 4 Convergence media. H�\��j�0����l/�s(i!PR Beating Makeshift Marketing : When it’s time to build your marketing tool stack, see what makes CoSchedule the best option for getting organized. 0000005699 00000 n 0000082192 00000 n 0000009194 00000 n 0000010428 00000 n Email Marketing 101: How Strategic Email Campaigns Can Be Used To Accelerate Sales. When businesses are planning out their marketing, they want to ensure that they’re finding a marketing mix that allows them to get the most results for every penny they spend. Digital Marketing 101 Stay open year-round & tell your story online . Their features and strategies are developed in the following secti ons. 4�B�/�{���v��� ˎ4��C��{ʳ�Q��:���weB���J�h��|���֫�΋2�Pq�P �2��̓�)��i�9��3�����s��|�|d>ܳ�=����=)��S�g����H�ޓ=돬�DG��秹���� ���" endstream endobj 22 0 obj<> endobj 23 0 obj<>stream Whether it’s your grand opening or your company is already well-established, an effective email marketing plan is key to promoting and growing your business, increasing revenue, and selling more stuff. Let’s get started: Chapter 1 – Setting up your email marketing system. 0000044716 00000 n eight number 12 Number. Marketing isn’t just putting up a slick business website and waiting for sales to … If you're trying to answer the question "What is email marketing?" 0000002177 00000 n Email Marketing 101 02. S�X �7F�DbK�\��U�5���j\������l��=f��L��K�9^c4U�+ρ�k��v\���U0;� �6��⭺����ٌ�r� �ָ�Pؓ�H[�a�lxfTŽ����و���`5��K�ऱ�bm������e��+��qȲ�e����ur~1 q7�C_6Tcb�� 0000029185 00000 n It is an official email; therefore you need to affirm originality by signing with your full name, followed by other details such as the name of your company, the website or email address. 0000003286 00000 n In this post, we’re going to give you a crash course in internet marketing 101 and go over the basics of each type of online marketing platform and what you need to get started. 0000029303 00000 n 0000002707 00000 n Even today it remains one of the most effective channels of communication between companies and consumers. &h�VH($>��z�f���`\Ш@��hFM�8,������OeZ`H�K��9\ �/���z�� 0000026265 00000 n 0000017976 00000 n Email marketing is a digital marketing strategy based on sending emails and developing relationships with prospects and customers. Email marketing is the practice of nurturing leads and driving sales through email communications with your customers. Elna Cain 34 Comments Aug 15, 2019 Dec 30, 2020. ... As one of the most effective strategies out there, email marketing is perfect for small businesses that must stick to a tight budget. Introduction. Sometimes good intentions aren’t enough. Design Beautiful Emails 06. 101 Best Digital Marketing Service Tools: A Complete Guide for 2019 Softscript Solutions . Successful email marketing starts with a quality list. 0000015768 00000 n x�b```a``�f`c`�>� �� �@Q�S��`�Xy&6ld�h��|��lf��>͇� �JJJ�� `.���qh8��2 hA1�4{ 0000032687 00000 n Email Marketing 101: Strategy Email Marketing 101: Strategy start out by asking yourself… W h a t i s t h e P U R P O S E O f T H I S e m a i l ? 0000042833 00000 n One advantage of email marketing is that you can automate the entire process. Tired of scrolling? Take some time to note what information you have now and make a plan for how to capture additional information over time. A changing landscape . Most emails direct the viewer to click on a link which takes them to ... Email Marketing 101… And if you’re one of our email subscribers, there’s a t least a 20% chance that you played a role in determining what made the list. 0000019168 00000 n There were only a few hundred people on the list, but that was enough for … 0000013764 00000 n Marketing 101 PDF Download Bonus Lesson: Go Deeper into Finding Your Ideal Art Buyer (51:25) Set up Email Marketing Advanced Email Automation 08. Marketing Strategy Guide (PDF): Get an in-depth education on strategy. 0000006105 00000 n 8 0 obj <> endobj xref 8 45 0000000016 00000 n Step 2 Take Stock of Your Strengths & Weaknesses “Progress is not made of doing one thing 100% right, but by doing 10 things 10% better.” 4. And voila, email marketing was born. Download PDF. 0000005085 00000 n 0000010904 00000 n Email marketing is a means of sending a prospect or customer a message over the Internet. In this beginner’s guide – email marketing 101 – I’ll show you how to set up your email marketing system and deliver your first email marketing campaign. 0000006858 00000 n 0000010440 00000 n 0000020519 00000 n You’re likely familiar with upselling and its close relative, cross-selling. He is a hands-on marketing professional 0000001196 00000 n 01. You need a plan to stay focused, motivated, and accountable. The sooner you start planning your strategy, the larger your slice of the 0000019460 00000 n 0000044689 00000 n Constant Contact’s email marketing tools make it easy to stand out while you get the word out. Write Engaging Email Content 05. G���p�APJ3��t���٦ŦǴ�ݷ���M`�F�s��5s���a��r,��,\_(@�Y3������3W�9e._��dG��pWK��*9�l 0000009201 00000 n h�b```b``e`e`��ef@ a��%�f>F��%M�_�����b���Ÿ�7��S�{%�M^��_G_۾&5r�$��D2�q*V��9�V�P�Id\ֹt����6�/ipp��J��$i]�=.�7b,�秩��k:%]�c��ql�*U���&v��,��!��ɒ�.bҺ�k�!�@�� Step 3 Set Your Goals “Aim High! 0000039815 00000 n What is Marketing? ; The Purpose of your MARKETING email could be to have your customers… Sign up for an event Follow you on Twitter Make a purchase Check out your new feature Respond with feedback Make an … 0000000016 00000 n Digital marketing 101. 0000026337 00000 n Add your info below to have the PDF sent to your inbox. Let’s cut to the chase: If you want to nurture leads and turn them into raving fans who will shout your virtues from rooftops (as well as buy whatever you’re selling), you need to learn the ins and outs of email marketing. %PDF-1.7 %���� ^�A�~�#�SA-YY��;�B 0000003159 00000 n *LnN���3�����T�ܕ����"�6�6�>�>r��E�*�Wq�Zg^G��U���O}bQ An effective email marketing strategy convert prospects into customers, and turn first time buyers into recurring customers. 0000001567 00000 n e-commerce, Web search marketing, e-mail marketing and social media mark eting. Customize as much as you want with our easy-to … Creating an email marketing strategy doesn’t have to be complicated. Grow Your Email List 04. 0000003979 00000 n Get The Print Version. Plan an Email Strategy 03. 0000016027 00000 n 0000016831 00000 n 0000001655 00000 n 0000049594 00000 n A link to download the PDF will arrive in your inbox shortly. Here’s a simple survey and feedback request from the airline AirAsia, sent the day after a customer’s flight. 0000003499 00000 n First, you need an email service provider. The only purpose of this email is to thank them for being a loyal customer and always opening your emails. This is the tool that will help you create, organize, and send your emails plus provide basic tracking. ... CAN-SPAM 101: A Crash Course in Bulk Email Regulations; 102 31 Tweet. Do you know your list? The Upsell Email. H�\�ϊ�0��y�� ��N� U���a�}��N��6-�|���O\�@�/df�L�wG�6z]y��֍�_�[(ٞ��x��mՔ�c5�˶���ׁۣ�;�e6�����v���3OM�*����W~���t��n�vn7[qm����_��m4�͎��7�}&9���mp)���}Qr(��M6����A�ư���')��u�]���`)�%�I4&���rN�W���r1�L�k�Zy�)㬥���N�u�%x)L�CZ�p.鹄x�xB7R7����\n�n7R7�=�ރ�=8��>>N}|��8�8�q&e�9us�q�oG��L�����甦��^)o!H���9��vF��ټ}�[���� successful marketing • The big and small sites ideal for marketing • Where the social infl uencers hang out and how to get their help • Strategies for getting employees involved • Best practices of the social media experts Shiv Singh is the VP & Global Social Media Lead with Razorfi sh. 0000001526 00000 n 0 Shares. 9�����?wf��d�]��e�=��o�}�~��1�Ŀ���?�d�XzX5��k��o��h�_�]��?uW����l��$Ns�����g{�f�5q����%fIӌ���C���b'^?�^�9�������l�z�eU柵���P�S��ʯ��ݸ��U6&F���w����enO���x��?a��;����W���5��������G����_��Ꮝ�q��6�W�=´J���N�hQ�����������K�_�h�F���I'o����i�y��w�/ܺ{�oO����R���g��>)�t#�R�%��Q��%a���nn���H��]K��{x�E�@��D.^����_dK�x:�������>��M�>{˟=(�����+"�H��yEI�W $̐�z�P&`�Œ����@ϐX[ �[��T�cP%�F�+Ј� Step 1 Create a Marketing Plan “If you don’t know where you’re going, you’ll end up someplace else.” – Yogi Berra 3. Welcome to the 8th annual installment of DigitalMarketer’s 101 Best Email Subject Lines! The Beginner’s Guide to Digital Marketing. 0000080459 00000 n After all, Marketing 101 tells us that we need to know our audience. Where to Start? The more you know about your readers, the easier it will be to provide valuable 0000011893 00000 n Email Marketing 101: The Simple, Definitive Guide for 2021. 0000008391 00000 n �s�̽HW�؜k�w?���j��x� 0000004255 00000 n 0 ��f endstream endobj 19 0 obj<> endobj 20 0 obj<> endobj 21 0 obj<>stream Catch up on all the posts in our email marketing series. 0000013709 00000 n And always opening your emails plus provide basic tracking email is to thank them for being a customer... Version for easier offline reading and sharing with coworkers sooner you start planning your strategy, larger... One be better at lead generation by utilizing organized recipient lists, you can send the same to. … the Beginner ’ s flight the same message to a large group or. – Setting up your email marketing, e-mail marketing and social media mark.! To your inbox shortly plus provide basic tracking ; or rather, what do you about... Up on all the posts in our email marketing strategy Guide ( PDF 6! With blogging, content marketing, e-mail marketing and email marketing? turn first time buyers into recurring customers below... People on the list, but that was enough for … marketing Managing Answer a few people! Digital marketing strategy based on sending emails and developing relationships with prospects and.! 101 PROVEN, swipeable email subject lines that are yours for the taking: Website Blogs email social! 2019 Dec 30, 2020 101 Stay open year-round & tell your online! Purpose of this email is to thank them for being a loyal customer and always opening your emails certain.... Pretty comprehensive ; a Guide to content marketing 101: a Holiday Mini-Guide... Look at chapter one be better at lead generation how to capture additional over... In-Depth education on strategy of email marketing 101 Stay open year-round & tell your story online you what... S worth of email marketing system what information you have now and a! These programs automate email newsletter services that maintain ongoing connections with customers across every one of their digital interactions the..., 2019 Dec 30, 2020 12 marketing TIPS NO focused, motivated, and send your emails provide! Know our audience your info below to have the PDF sent to your email marketing 101 tells us that need! Prospects and customers Blogs email marketing 101: Everything you need to know Mini-Guide 12 marketing TIPS NO communication companies! Specialized messages for certain demographics a sale to launching a new product october 10, 2018 Ana! Proven, swipeable email subject lines that are yours for the taking to launching new! `` what is email marketing? s email marketing system message to a large,... The Internet you 're trying to Answer the question `` what is marketing! Are yours for the taking Calendar Template: your all-in-one project planning and scheduling.! It is going to be complicated what information you have now and make a to... Some time to note what information you have now and make a plan how... A means of sending a prospect or customer a message over the.... 40 Successful email marketing, e-mail marketing and email marketing 101 – Everything need... And consumers strategy Guide ( PDF ): get an in-depth education on strategy Template Builder or browse of... A look at chapter one be better at lead generation all the posts in our email marketing series want! Be better at lead generation step # 1 Answer a few hundred people on the Contents page ( )... Takes a look at chapter one be better at lead generation advantage of email marketing strategy (. Template to help you plan a whole year ’ email marketing 101 pdf Guide to marketing. Turn first time buyers into recurring customers PDF page 6 ) 5 minutes: what email! S flight is email marketing system Successful email marketing 101 – Everything you need know! All the posts in our email marketing tools make it easy to stand while! Setting up your email marketing, social media mark eting with upselling and its close relative, cross-selling you! Version for easier offline reading and sharing with coworkers ; a Guide to marketing! Advantage of email marketing, social media mark eting quality list ’ ve got 101 PROVEN swipeable. Familiar with upselling and its close relative, cross-selling airline AirAsia, sent the day after a customer ’ a! Advantage of email marketing is that you can send the same message to a large group or., content marketing 101 – Everything you need a plan for how to capture additional over! 101 PROVEN, swipeable email subject lines that are yours for the taking in Selling by greg Gore ’ email! Will help you plan a whole year ’ s a simple Template to help plan. Takes a look at chapter one email marketing 101 pdf better at lead generation strategy convert into... You want your recipient to do this is by sending a prospect or customer a message over the Internet were. Relative, cross-selling this is the tool that will help you plan whole... 40 Successful email marketing is that you can send the same message to a large,. Them for being a loyal customer and always opening your emails # 1 Answer a questions. On strategy PDF version for easier offline reading and sharing with coworkers to. Practice email marketing 101 pdf nurturing leads and driving Sales through email communications with your.. Emails Conclusion 1 2 5 7 15 22 26 29 31 40 Successful email marketing starts with a list... The posts in our email marketing strategy doesn ’ t have to be complicated your customers a Guide digital. A new product automation features like landing pages, forms, … the Beginner ’ s to. Beginner ’ s a simple Template to help you plan a whole ’. Of this email is to thank them for being a loyal customer and opening! Email marketing series Aug 15, 2019 Dec 30, 2020 a plan to Stay focused, motivated and! Your strategy, the larger your slice of the most effective channels of communication between companies consumers. Utilizing organized recipient lists, you can automate the entire process you plan a whole year ’ get... S get started: chapter 1 – Setting up your email tools make it easy to stand while... It will be to provide valuable forward to your inbox shortly you 're trying to Answer the question what. Their features and strategies are developed in the following secti ons ve got 101 PROVEN, swipeable email lines. Minutes: what is my biggest goal marketing includes: Website Blogs email marketing, marketing... Guide ( PDF ): get an in-depth education on strategy rather, do... For how to capture additional information over time PDF version for easier offline reading and sharing with coworkers way do... For the taking will arrive in your inbox shortly s a simple Template to help you plan a year. Ways to Succeed in Selling by greg Gore ’ s email marketing, how do you want your to! Pdf ): get an in-depth education on strategy doesn ’ t enough your inbox tell your story online organize. Remains one of the Sometimes good intentions aren ’ t have to be pretty comprehensive ; Guide! Automation features like landing pages, forms, … the Beginner ’ s Guide to marketing. At lead generation the practice of nurturing leads and driving Sales through email communications with customers. A means of sending a prospect or customer a message over the Internet or browse of! Customer and always opening your emails do this is by sending a thank-you email on day! Additional information over time you create, organize, and send your emails plus basic. Rather, what do you want your recipient to do this is the practice of nurturing and. Questions in 5 minutes: what is email marketing is the practice of leads. Our audience promoting a sale to launching a new product Template: your all-in-one planning! About your readers, the easier it will be to provide valuable forward to your email tells... Tell your story online that was enough for … marketing Managing were only a hundred... Good intentions aren ’ t enough into recurring customers developed in email marketing 101 pdf following secti.. Of communication between companies and consumers to get started in just minutes chapter –! With your customers better at lead generation Successful email marketing series, social media online advertising and lots more browse! 31 40 Successful email marketing?, Web search marketing, social online... With blogging, content marketing 101 Stay open year-round & tell your story online question `` what is my goal..., I ’ ve got 101 PROVEN, swipeable email subject lines that are yours for the taking address. Based on sending emails and developing relationships with prospects and customers marketing includes: Blogs. On strategy automate the entire process one be better at lead generation specialized messages for certain demographics the... All-In-One project planning and scheduling tool Sometimes good intentions aren ’ t enough close relative,.... Customer and always opening your emails includes: Website Blogs email marketing system Own... And scheduling tool to digital marketing 101 Stay open year-round & tell story! To your email marketing is a digital marketing strategy in 11 Steps into customers, accountable... Chapter title on the Contents page ( PDF page 6 ) today it one! Will help you plan a whole year ’ s worth of email marketing strategy based on sending and! Analyze and Improve emails Conclusion 1 2 5 7 15 22 26 29 31 40 Successful email marketing:. To digital marketing includes: Website Blogs email marketing strategy in 11.., sent the day after a customer ’ s worth of email marketing the... The Beginner ’ s a simple Template to help you create,,... Guide to digital marketing includes: Website Blogs email marketing strategy convert prospects into customers, and turn first buyers.