An interview with Dan Letchinger’s, Director of Marketing for Dave’s Killer Bread. great people and team environment, location, perks, awesome quality product, and flexible schedule While Dave's Killer Bread is positioned as a healthy alternative to the ultra … … THOMASVILLE, Ga., July 20, 2020 /PRNewswire/ -- Flowers Foods, Inc. (NYSE: FLO), producer of Nature's Own, Dave's Killer Bread, Wonder, Tastykake, and other bakery foods, today announced organizational structure changes designed to increase focus on brand growth, product innovation, and improving cake business operations. Dave’s Killer Bread® (DKB) brings its whole grain and protein-rich ingredients to the grill with the launch of organic burger buns. Unlike a lot of other "healthy" loaves out there, Dave's Killer Bread truly lives up to the hype, according to Dawn Jackson Blatner, R.D. CHECK OUT OUR BREAKFAST LINEUP. What makes your product different and able to stand out against similar ones? When we designed the packaging for Thin-Sliced 21 Whole Grains and Seeds, it was important for us to keep this bold shelf shout, but also highlight the nutrition profile of this product, with the headline calorie count (60 calories) being front and center. “What Dave’s Killer Bread does is inject some quirky personality into an otherwise fairly bland fixture ,” … Anything you would change if you were starting from scratch again? When Dave’s Killer Bread canceled a bicoastal tour to support the launch of its new organic burger buns, it baked up a multi-layered approach that was part sampling, give-back mission and social media livestream. I worked at Dave's Killer Bread part-time for more than 3 years Pros great benefits plan, work environment and compensation. On July 22, National Grilling Day, the brand sent kits with samples, coupons and a social media call-to-action to a targeted group of loyal fans, according to coverage in Event Marketer. In just 43 minutes, a cool 10,000 people had signed up and another 21,000 joined in afterward. 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ABOUT: Dave’s Killer Bread is the best-selling organic bread brand in the U.S. The website cites stories about Dahl that have appeared in national newspapers, magazines and … As with all of our packaging, it is really important our logo shouts from the bag. The changes, effective July 17, 2020, … Thank you! We followed up with Dan Letchinger, Director of Marketing, to find out more about … Our commitment to quality ingredients and baking the best bread in the universe is really bar none. The sale price is $275 million and the deal may close by year's end. The sweet-smelling bread aisle at the supermarket ― much like the cereal aisle ― is packed with options and marketing claims that can confuse consumers, making it difficult to choose a healthy product. Take Dave’s Killer Bread, whose bicoastal tour supporting its new organic burger buns was canceled in light of COVID. Delicious, nutritious, endlessly versatile–you’re looking at the best breakfast in the bread aisle. The family started a business and grew it into a multi-million dollar company, which requires three bakeries to keep up with production. I worked at Dave's Killer Bread part-time for more than 3 years Pros great benefits plan, work environment and compensation. And Don Williams, CEO of PI Global, feels that while the category is slowly changing with the introduction of more interesting products, bread marketing activity still feels ‘big business'. My daughter loves these sandwich thins. Both bread companies make a comparable good carb source bread. Fortunately, we have a talented group of bakers with a long history of organic baking, so we are able to overcome any obstacles we might encounter during the baking process. Dave’s Killer Bread began as Midway Bakery when patriarch Jim Dahl purchased a neighborhood bakery in 1955. Thin-Sliced 21 Whole Grains and Seeds is one of our best-selling breads and the response from consumers continues to be nothing short of phenomenal. And Don Williams, CEO of PI Global, feels that while the category is slowly changing with the introduction of more interesting products, bread marketing activity still feels ‘big business'. View Dave's Killer Bread (www.daveskillerbread.com) location in Oregon, United States , revenue, industry and description. On Jan. 28, Weston launched Club Fed under the tagline “Club Fed: Sandwiches for Second Chances.” The experiential pop-up for Dave’s Killer Bread offers a menu of sandwiches and sides made from the company’s organic, non-GMO, whole grain breads, and is open to customers for lunch and dinner, both … Facebook Since starting Dave' Killer Bread in 2005, the company has grown from 30 employees to nearly 300. Dave’s Killer Bread (DKB, for short) route is one of those highly profitable, easy to service routes that involves independent business owners who are in partnership with DKB to represent them in different locations around the world, selling and distributing to people, the specially loved Dave’s Killer products. How important has differentiation been in developing this product? In case you missed it, Dave's Killer Bread, Thin-Sliced 21 Whole Grains & Seeds, was chosen as a Pick of the Week for Phil's Food Reviews. We followed up with Dan Letchinger, Director of Marketing, to find out more about the development of this outstanding product.Â, What inspired you to create your new product? Anchored around National Grilling Day on July 22, naturally, the campaign targeted loyal … RSS. Dave's Killer Bread | 3,001 followers on LinkedIn. Better yet, Dave himself is a success story only Portland would embrace and love. Dave’s Killer Bread pioneered the organic seeded bread category. Let’s boil this down. On average I pay about $3.75 for a loaf of Dave’s Killer Bread. Recently my local grocery store was sold out of the organic whole grain seed bread that I like so I went to my kitchen and got to work developing a copycat recipe for Daves Killer Bread 21 Seed Bread. When Dave’s Killer Bread canceled a bicoastal tour to support the launch of its new organic burger buns, it baked up a multi-layered approach that was part sampling, give-back mission and social media livestream. 21 Whole Grains Bread Find related and similar companies as well as employees by title and much more. Twitter The Dave’s Killer Bread logo has a very unique design that stops people in their tracks when they are shopping the bread aisle. "I was a four-time loser before I realized I was in the wrong game," Dave writes on the back of each loaf of Dave's Killer Bread… Email Address. As for our product, we are committed to creating lasting change for our community. The campaign began with posts on social media encouraging consumers to register for the brand’s “Toaster Talk” newsletter which would feature an offer to sign up to a free hamburger bun kit. A big thank you to the folks over at Dave’s Killer Bread for sending me a delicious loaf of KILLER bread.. Our story began in 2005, at the Portland Farmers Market, when Dave Dahl and his nephew brought some loaves of bread to sell. For us, this means sustainable communities, and to this end, we donate over 300,000 loaves of bread each year to local food shelters and non-profit organizations – that’s enough bread to make three million sandwiches. Organic Bread Market Is Thriving Worldwide : Rich Products, Manna Bread, Dave's Killer Edison, NJ -- ( SBWIRE ) -- 01/22/2021 -- Latest released the research study on Global Organic Bread Market, offers a detailed overview of the factors influencing the global business scope. One way that marketers have met this challenge is through mailing consumers “kits” at home that feature their product while inviting them to interact with the brand virtually, such as at an event or on social media platforms. Dave’s Killer Bread (DKB, for short) route is one of those highly profitable, easy to service routes that involves independent business owners who are in partnership with DKB to represent them in different locations around the world, selling and distributing to people, the specially loved Dave’s Killer products. Genevieve Martin's work at Dave's Killer Bread has always been about helping people belong. author of The Superfoods Swap. Whether you already have a lead scoring program or are just getting started, this webinar will demonstrate how to go beyond the lead to promote growth by acting on data that drives your marketing and sales initiatives. While Dave's Killer Bread … When we were creating this variety, we wanted to appeal to consumers who want a slimmer, lighter bread option, but aren't willing to sacrifice on taste and nutrition. DKB is committed to creating an environment built from second chances and turning them into lasting change – powering the good in its employees, industry and communities since … An interview with Dan Letchinger’s, Director of Marketing for Dave’s Killer Bread. They created really thin slices of bread – two heels, really – and marketed them as sandwich thins. Dave's Killer Bread, Inc. is located in Portland, OR, United States and is part of the Bakery Product Manufacturing Industry. A significant challenge for CPG brands during the COVID-19 era is how to launch new products, drive sampling and increase brand loyalty while maintaining social distancing practices. Besides your product, what's one out on the market that you admire? 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